Google Ads for eCommerce brands that want to scale profitably
Shopping feeds, Performance Max, product-level ROAS. We manage eCommerce Google Ads with precision tracking so you know exactly which products and campaigns drive profit, not just revenue.
How many of these apply to you?
If your eCommerce Google Ads feel like a black box, you’re not alone. Tick the ones that sound familiar.
How we fix eCommerce Google Ads
The problems we see in every underperforming account, and what a fixed account looks like.
You’re bidding the same way on every product, so winners subsidise losers and the whole account drifts towards breakeven.
Campaigns restructured around your margin data. Every product gets a bid strategy based on what it earns you.
When you increase budget, it flows into underperforming products that drag down the whole account.
Heroes get more budget, villains get restructured, zombies get cut. Budget only flows where it generates profit.
Your Google Ads dashboard says one thing, Shopify says another. You’re making budget decisions on data you can’t trust.
First-party data piped directly to Google so Smart Bidding has accurate signals, regardless of browser restrictions.
Google shows your ads for the wrong searches. You’re paying for clicks from people who were never going to buy.
Product feed rebuilt to match how your customers search. Every click becomes more relevant.
You get a monthly PDF full of vanity metrics but nobody’s in the account making decisions that move the needle.
One specialist, your account. Monthly strategy calls, Loom walkthroughs, and recommendations beyond Google Ads.
See how it works
Watch Tom explain how to get the most value from your Google Ads agency, and why most eCommerce brands are leaving money on the table.
You will see why tracking actual profit matters more than headline ROAS, how to spot whether your agency is doing the work, and what to look for when your agency sends their next report.
Client results
Real numbers from a live eCommerce account we manage right now.
eCommerce / Health & Wellness
Naturally Balmy: from hidden brand spend to 8-10x ROAS
Google Ads appeared to perform well, but 75% of budget was going on brand searches for people already coming to buy. We rebuilt the account around genuine new customer acquisition.
Hear from our clients
Real business owners sharing their experience working with Pleon.
Indoor Outdoors
Jake Howland shares how Pleon turned their underperforming Google Ads into one of their strongest lead generation channels, with full visibility of what every pound delivers.
Outdoor Living / Retail
The Window Film Company
Micky Calcott explains how Precision Tracking gave them clarity on ad spend ROI for the first time, proving exactly which campaigns drive real business.
Window Film / Specialist Manufacturing
Frequently asked questions
Common questions about eCommerce Google Ads management.
It depends on your catalogue size and revenue targets. Most eCommerce brands we work with invest £2,000–£20,000/month in ad spend. Our management starts with a fixed-fee 90-Day Transformation at £2,950 + VAT, then moves to an ongoing management fee based on spend.
Healthy eCommerce ROAS varies by margin and vertical, but most accounts should target 4:1 or higher on Shopping. The key is tracking profit, not just revenue. A 6:1 ROAS on low-margin products can be worse than 3:1 on high-margin ones. We help you measure what matters.
Yes. PMax is a core channel for eCommerce, but it needs careful structuring. We segment by product performance (heroes, villains, zombies), control asset groups, and feed proper conversion data so the algorithm learns what a profitable sale looks like.
Different discipline entirely. Lead gen is about keywords and landing pages. eCommerce is about product feeds, Shopping structure, ROAS by SKU, and Performance Max segmentation. An agency that treats your Shopping campaigns like Search campaigns will burn your budget.
Most new clients come to us in exactly that position. We start with a full account audit, identify the structural issues, and rebuild with proper tracking from day one. The 90-Day Transformation is designed specifically for this scenario.
Server-side conversion tracking, enhanced eCommerce events, product-level ROAS, and profit tracking where possible. This data feeds back into Google Ads so Smart Bidding optimises for real commercial outcomes, not just transaction volume.
Ready to scale your eCommerce ads profitably?
A free discovery call with our team. No deck. No pitch. No obligation.