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Get more high quality inbound leads for your machinery business

We get machinery businesses high quality inbound leads within 30 days.

See how the Pleon Search-to-Sales System works
See the system

An agency built by a trusted voice in the Google Ads industry

Tom Bowen shares everything he knows about Google Ads through free content, tutorials, and guides. See the expertise before you invest.

YouTube Channel

Free Google Ads tutorials, strategy walkthroughs, and campaign teardowns. Learn how we approach tracking, structure, and optimisation.

Watch on YouTube →

Resources & Blog

In-depth guides on conversion tracking setup, campaign structure, bidding strategies, and getting more from your ad spend.

Browse Resources →

HIGAFYHave I Got Ads For You

HIGAFY Newsletter

Have I Got Ads For You. Straight-talking Paid Search tips, updates, and lessons from real accounts, delivered to your inbox.

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Free Google Ads Audit

Get a detailed review of your Google Ads account. We show you exactly what needs fixing, why it matters, and how to improve it.

Book Your Free Audit →

What makes us different

One senior specialist. Ten years. Every account.

Weekly reporting tied to leads and revenue

Proactive partnership. You always know what’s happening.

90-day sprints. No lock-in. Results or you leave.

Paid Search only. Depth beats breadth.

Precision tracking on every call, form, and enquiry

Team of juniors learning on your budget

Monthly PDF full of vanity metrics

Reactive. You chase them for updates

12-month lock-in before you see results

“We do everything”: SEO, social, ads, web

No idea which ad generated which lead

Real results from real businesses

Not case studies from 2019. These are live accounts, managed right now.

“Dedicated campaigns per service and Precision Tracking took Jostec from unreliable leads to our highest-performing account.”

Read case study →

“Manual campaigns and full attribution replaced Performance Max guesswork, with £37.6k of pipeline in three months.”

Read case study →

“CPCs nearly halved, and tracking proved a single deal covered years of ad spend.”

Read case study →

Trusted by businesses investing thousands per month in Paid Search

The Pleon Search-to-Sales System

You can’t grow predictably without a reliable source of high quality leads.

This is how we build one, in five stages, with four of them done in the first 90 days.

Discover

Why it hasn’t worked, and what buyers choose you for

Build

Campaigns, ads and a landing page built to bring in inbound leads

Track

Every call and form tied back to the search, so your leads are reliable

Train

We teach Google which enquiries were right-fit, so leads are high value

Grow

Turn it up with budget and Microsoft Ads to hit your growth goals

See how the system works

Ready for a reliable source of inbound leads?
See the Search-to-Sales System

What our clients say

    
 
 
       Posted on Google  
   
   RightHorse RightHome 
 
 
 
 Trustindex verifies that the original source of the review is Google. I have been working with Tom from Pleon for the last 3 months or so, he's been very helpful and approachable to work with. He's helped optimise my google ads and I look forward to continuing to work with him.
  
 
      Posted on Google  
   
   Grace Price 
 
 
 
 Trustindex verifies that the original source of the review is Google. Tom gave a brilliant webinar about Google ads. Very insightful and made the information easy to understand and process. I will be giving this a try for my business and made me feel confident in giving it a go. Thank you for sharing your knowledge.
  
 
      Posted on Google  
   
   Gleb Lantsman 
 
 
 
 Trustindex verifies that the original source of the review is Google. Tom, what a magnificent webinar have I just attended!
I’ve learned more in the 30 minutes and than in my 37 years before the webinar. I’m feeling excited to start as the first steps to my Google ads launch are crystal clear now.
  
 
      Posted on Google  
   
   Mark Russell 
 
 
 
 Trustindex verifies that the original source of the review is Google. Tom kindly reached out to me on LinkedIn and offered to take a look at our Google Ads campaigns and provide some feedback. He sent over an incredibly helpful video review, and I really appreciated the time and effort he put into it.

The feedback was clear, practical, and easy to action. It helped me make some instant improvements to our campaigns, and I came away having learned something new too. Really grateful for the support. Highly recommended!
  
 
      Posted on Google  
   
   Lisa 
 
 
 
 Trustindex verifies that the original source of the review is Google. Tom was extremely helpful with his Google Ads audit and I found all his recommendations exactly what I needed to help our small 'micro' business. His advice was invaluable and feedback was given to me in a really useful and informative way that was easy to access e.g showing me exactly what I needed to do, where and how. I loved the video format too. I feel that this is all going to be really beneficial to the growth of our business moving forward and has really helped to improve my knowledge. Thank you!
  
 
      Posted on Google  
   
   Deeps Grover 
 
 
 
 Trustindex verifies that the original source of the review is Google. I recently attended one of Tom’s webinars and received a free audit of my Google Ads account, and I can honestly say it has been transformative. Tom was absolutely spot on with his observations about exact keyword match, lead quality, conversion tracking, and landing page optimisation. His explanations were clear, practical and rooted in real expertise.

The only regret I have is not finding Tom and Pleon Agency two or three months earlier – it would have saved me an enormous amount of time, stress and money. The audit, the follow-up resources, and the personalised guidance were all invaluable.

Tom’s professionalism, generosity and genuine desire to help businesses improve their paid search performance really stand out. I’m sincerely grateful for his time and support, and would recommend Pleon Agency to anyone looking to get their Google Ads working properly.

A well-deserved 5 stars.
  
 
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   Peter Stewart 
 
 
 
 Trustindex verifies that the original source of the review is Google. Tom certainly know his stuff, he dramatically cut my spend but made the spend more efficient.

I would recommend a chat with Tom for your ads.
  
 
      Posted on Google  
   
   Richard Pagett 
 
 
 
 Trustindex verifies that the original source of the review is Google. Pleon has helped my business, Build PR, attract high quality traffic and - most importanty - sales leads. Helpful, friendly and able to cut through the jargon, Tom and his team have really done just what they said they would do. Highly recommended!
  
 
      Posted on Google  
   
   Tracey Peppler 
 
 
 
 Trustindex verifies that the original source of the review is Google. Tom is super generous and offers his expertise to charities to assist us. For this reason, I would definitely recommend him.
  
 
      Posted on Google  
   
   Kirstie Hayward 
 
 
 
 Trustindex verifies that the original source of the review is Google. Knowledgable and very relatable content thanks for supporting charities