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Case Studies

Real results from real accounts

Every number here comes from tracked, verified data. No vanity metrics, no inflated claims. Just what happened when we rebuilt these accounts from the ground up.

43%
Average reduction in cost per lead
2.8x
Average increase in conversion rate
90
Days to measurable transformation
100%
Clients with Precision Tracking installed

Hear from our clients

Real business owners sharing what changed when we rebuilt their Google Ads from the ground up.

Client Testimonial

Indoor Outdoors

Jake Howland shares how Pleon turned their underperforming Google Ads into one of their strongest lead generation channels, with full visibility of what every pound delivers.

Outdoor Living / Retail

Client Testimonial

The Window Film Company

Micky Calcott explains how Precision Tracking gave them clarity on ad spend ROI for the first time, proving exactly which campaigns drive real business.

Window Film / Specialist Manufacturing

Client Testimonial

WLS

Elliott Martin talks about moving from guesswork to complete visibility, knowing exactly which campaigns generate qualified leads and real revenue.

Fire & Security Systems / Commercial & Residential

Client Testimonial

Jostec

Adam describes how structured campaigns across 11 service lines and Precision Tracking turned scattered Google Ads into measurable, scalable growth.

Building Compliance / B2B Services

Client transformations

Each case study follows the same pattern: install Precision Tracking, identify what is working, then rebuild the account around the data.

90-Day Transformation
B2B Services

Jostec: from unreliable leads to our highest-performing account

Building compliance specialists with 11 services but no way to measure which campaigns worked. We built dedicated campaigns per service, installed Precision Tracking, and now achieve a 12.5% click-to-qualified-lead rate.

12.5%
Click-to-lead
£86
SAP CPA
£6k+
Cross-sell/mo

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Precision Tracking
Industrial / Manufacturing

Air compressor provider: from attribution confusion to complete clarity

Invested in both SEO and Google Ads but had no idea which channel generated real business. We replaced Performance Max with manual campaigns and installed tracking that attributes every lead to its source.

£76
Cost per lead
+82%
Leads MoM
£37.6k
Pipeline (3mo)

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Account Rebuild
eCommerce

Naturally Balmy: from hidden brand spend to 8-10x ROAS

Google Ads appeared to perform well, but 75% of budget was going on brand searches for people already coming to buy. We rebuilt the account around genuine new customer acquisition.

8-10x
New cust. ROAS
13%
Brand spend
£100k
Q revenue

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Pipeline Tracking
B2B / Construction

Quick Space: from untracked spend to £2M+ pipeline

High-value temporary building supplier with CPCs that had tripled and 84% of impressions lost to budget. We switched bidding strategy, halved CPCs, and installed tracking that proved a single deal covered years of ad spend.

-46%
Avg. CPC
+40%
Click volume
£2M+
Pipeline (12mo)

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Account Audit
B2B / Construction

Selby Contract Flooring: doubled efficiency in one month

30 years of agency changes had left the account bloated with 31 campaigns. We stripped it back to 2 focused campaigns, added negative keywords, and got 65% more conversions on 25% less spend.

+65%
Conversions
-55%
Cost per conv.
-25%
Monthly spend

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Precision Tracking
Fire & Security Systems

WLS: from guesswork to complete visibility

Fire and security systems for commercial and residential buildings. Precision Tracking and service-level campaigns mean WLS knows exactly which campaigns generate qualified leads and real revenue.

Tracked
Every lead
Qualified
Lead reporting
Scaled
Into what closes

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