Paid Search, done properly
Five services, one engine. Everything we do exists to turn the searches happening in your market into customers you can measure, on every platform your buyers use.
What we do
Built for machinery, robotics and industrial businesses, where the market is niche, every enquiry is worth thousands, and getting everything there is to get from every search is the whole game.
Google Ads
Where most of your customers still start. Campaigns rebuilt around your services and margins, tracked to quoted and won revenue, managed by the person you speak to.
Microsoft Ads
Around one in eight UK desktop searches, most of them from people at work, at roughly 40% less per click than Google, with LinkedIn profile targeting on top. The traffic your competitors forgot about.
ChatGPT Ads
New in the UK, changing most weeks, and matched to what buyers are asking rather than what they typed. We test it with capped budgets, so you stay in front without gambling on it.
Landing Pages & Funnels
The click is only half the job. Pages built to our 60-point paid search checklist, written from what we know about your customers, and wired into Precision Tracking before a penny is spent.
Precision Tracking
Every call, form and quoted value tied back to the platform, campaign and keyword that produced it. The reason budget follows evidence rather than opinion.
Pleon IQ
Everything we know about your business, your customers and your data in one place, plugged into your accounts and used to make every ad and every page more relevant.
How it fits together
This is how we transform paid search into a reliable source of leads. It is built for niche markets, where the job is to get everything there is to get from a small pond.
Show your ads to the most relevant people
Campaigns structured around your services, your margins and your ideal customer, on Google first and then Microsoft and ChatGPT where the evidence says so.
Make sure they click
Ad copy and extensions written from your customer context, tested on a fortnightly cycle, so the right searcher chooses you over the two listings either side.
Turn clicks into leads, and leads into customers
Landing pages that finish what the ad started, forms and phone numbers that work, and every enquiry landing in your CRM with its source attached.
Report every customer back to the platform
Offline conversions with quote and sale values, so Google, Microsoft and ChatGPT learn from real commercial outcomes rather than form fills.
Use what the data has learned to reach more of the right people
Audiences, bidding and expansion driven by tracked value, not volume. Growth comes from new surfaces and better signals, not from chasing broad match.
Start with the 90-Day Transformation
A fixed-fee rebuild of your account, Precision Tracking installed, and a clear picture of what your paid search delivers. Then we grow it.