Google Ads that bring in more high quality inbound leads
We get businesses high quality inbound leads from Google Ads within 30 days, with every lead and call tracked back to the campaign that drove it.
The Pleon Search-to-Sales System
You can’t grow predictably without a reliable source of high quality leads. Every account we take on goes through the same five stages, with four of them done in the first 90 days.
Discover: why it hasn’t worked, and what buyers choose you for
We start with the data you’ve already paid for. A deep audit of the account, the tracking and the search terms, plus a conversation about why customers pick you over the competition, so we know where the leads are before we build anything.
Build: so you get inbound leads
New campaigns, ad copy and a landing page built around the services you want to sell and the people searching for them, rather than patching what’s already there. This is where most of the gains come from.
Track: so they’re reliable
Precision Tracking goes in during your first week. Every form, phone call and quoted value is tied back to the campaign and keyword that drove it, so you can see which ads bring in real enquiries and which don’t.
Precision Tracking
Our tracking layer connects every lead to the ad that drove it. Call recordings, form submissions, and quoted revenue all visible in one place so you always know what your spend is delivering.
Train: so they’re high value
Every enquiry gets marked as right-fit or not, and that goes back to Google Ads so it looks for more of the right ones. It’s why lead quality keeps improving month on month.
Grow: so you hit your growth goals
Once it’s producing, we turn it up: more budget on what’s working, Microsoft Ads for extra search volume, and new services or product lines. Monthly calls, weekly Looms and a live Trello board, so you always know what we’re doing and why.
Pleon IQ
Our AI monitors your account around the clock as campaigns scale. It spots opportunities, flags anomalies, and delivers insights in plain English, so nothing gets missed and continuous improvement is built into every month of management.
Client results
Real businesses, real numbers. Not case studies from 2019. These are live accounts, managed right now.
B2B Services
Jostec: from unreliable leads to our highest-performing account
Building compliance specialists with 11 services but no way to measure which campaigns worked. Dedicated campaigns per service and Precision Tracking now deliver a 12.5% click-to-qualified-lead rate.
Industrial / Manufacturing
Air compressor provider: from attribution confusion to complete clarity
Invested in both SEO and Google Ads but had no idea which channel generated real business. We replaced Performance Max with manual campaigns and installed tracking that attributes every lead to its source.
B2B / Construction
Quick Space: from untracked spend to £2M+ pipeline
High-value temporary building supplier with CPCs that had tripled and 84% of impressions lost to budget. We switched bidding strategy, halved CPCs, and installed tracking that proved a single deal covered years of ad spend.
Hear from our clients
Real business owners sharing what changed when we rebuilt their Google Ads from the ground up.
Indoor Outdoors
Jake Howland shares how Pleon turned their underperforming Google Ads into one of their strongest lead generation channels, with full visibility of what every pound delivers.
Outdoor Living / Retail
Jostec
Adam describes how structured campaigns across 11 service lines and Precision Tracking turned scattered Google Ads into measurable, scalable growth.
Building Compliance / B2B Services
Industries we specialise in
Particular depth in these sectors, with results to prove it.
eCommerce & Google Shopping
Product-level ROAS tracking across Shopping & PMax
Feed optimisation, Performance Max structure, and product-level ROAS tracking. We identify which products make you money and scale them, while cutting the ones that drain your budget.
B2B Lead Generation
Precision Tracking built for long sales cycles
High-value B2B campaigns where every lead counts. We track from click to quoted revenue so you can see which campaigns drive real pipeline, not just form fills.
Law Firms & Solicitors
Competitive markets, tracked to the case
High CPC markets demand precision. We track enquiries by practice area, tie them back to the ad that drove them, and build campaigns that win the clicks that convert.
Frequently asked questions
Common questions about working with a Google Ads agency.
PPC agency fees typically range from £500 to £5,000+ per month. At Pleon, we start with a fixed-fee 90-Day Transformation at £2,950 + VAT, then move to £950/mo + 10% of ad spend. You see the quality of our work before committing to ongoing management.
A specialist agency brings experience across dozens of accounts and tools to track performance properly. The main difference is attribution: most in-house setups cannot tell you which campaigns drive actual revenue. Pleon installs tracking that connects clicks to quoted and won revenue.
Ask them: which campaigns drove the most revenue last month? If they cannot answer with real commercial data, they are not tracking properly. Precision Tracking means you see every lead, call recording, and quoted value tied to the campaign that generated it.
Specialism (do they focus on Google Ads?), transparency (can they show where your money goes?), and accountability (rolling contracts or locked in?). Pleon does one thing, tracks everything, and earns your business every month.
Improvements within two weeks as wasted spend is cut. Significant gains in weeks three to six as campaigns are restructured. By week twelve, a clear picture of cost per lead by service and scaling of winning campaigns.
Yes. We have a dedicated eCommerce strategist specialising in Shopping feed optimisation, Performance Max structure, and ROAS tracking by product category. See our eCommerce Google Ads page for detail.
Campaign strategy, keyword research, ad copywriting, bid management, landing page recommendations, conversion tracking, Precision Tracking, monthly strategy calls, weekly Loom updates, and a live Trello board.
Ready for a reliable source of inbound leads?
A free discovery call with Tom. No deck. No pitch. No obligation.