Google Ads Expert
An agency built by a trusted voice in the Google Ads industry
Tom Bowen is a Paid Search specialist who has managed millions in ad spend, built a YouTube channel teaching business owners how to get more from their campaigns, and works directly with MDs and founders. No juniors. No layers. Just results.
Meet Tom Bowen
I founded Pleon because I got tired of watching businesses waste money on Google Ads run by people who had never sat in a board meeting or explained a P&L to a director. I wanted to build something different: an agency where the person on the strategy call is the same person optimising your campaigns.
I deliberately chose to specialise in Paid Search only. No SEO, no social media, no web design. Just one channel, done properly. That focus means I know the platform inside out, and I can spot what most generalist agencies miss entirely.
I work directly with managing directors and business owners. I talk about revenue, margins, and cost per quotable lead, not impressions and click-through rates. And I built two tools to give you visibility into what is happening: Precision Tracking, which connects every lead back to the campaign that drove it, and Pleon IQ, which gives you a live dashboard your board can read.
I am not the hype guy. I will not promise overnight results or guaranteed returns. What I will do is tell you exactly what is working, what is not, and what I am doing about it. Every single week.
Learn before you invest
I publish everything I know about Google Ads on YouTube. Campaign structure, tracking setup, bidding strategies, account audits. If you want to understand how I think about Google Ads before you pick up the phone, start here.
You will see how I approach real accounts, what I look for in an audit, and why most businesses are tracking the wrong things. It is the same advice I give to clients, shared publicly so you can judge the quality for yourself.
What makes Tom different
Not another full-service agency. Not another account manager reading from a script. This is how I work.
Specialist, not full-service
Paid Search only. Deliberately. That focus means I know the platforms better than any generalist agency ever could.
Works with MDs directly
Your account is not handed to a junior. The person on your strategy call is the person making changes in your campaigns.
Honest about what is working
I will tell you when something is not performing and what I am doing about it. Weekly Loom updates, monthly strategy calls, no surprises.
Built tools for director-level visibility
Precision Tracking connects every lead to the campaign that drove it. Pleon IQ gives you a live dashboard your board can read.
What clients say about working with Tom
Real feedback from business owners who work directly with Tom on their Google Ads.
“What started as a small test budget has grown into a key driver of business growth. Google Ads is now a core part of our success, and we finally have full confidence in how it is managed.”
Peter Bowen , CEO, Access Displays
“Pleon’s Precision Tracking has been a game-changer. We now have full visibility on lead quality, cost per lead, and how each service performs. Google Ads is no longer a guessing game.”
Jamie Gradwell , Founder, Gradwell Group
Ready to transform your Ads in 90 days?
Book a discovery call and I will show you exactly where your Paid Search budget is going and what we can do about it.