Case Study
WLS
Fire & Security Systems for Commercial & Residential Buildings
From guesswork to complete visibility: knowing exactly which campaigns generate qualified leads and real revenue.
Hear it from Elliott Martin
The Situation
WLS provides fire and security systems for commercial and residential buildings, a business where one installation contract can be worth many times the monthly ad budget. Google Ads was generating enquiries, but there was no way to tell which campaigns produced qualified leads and which produced noise. Budget decisions were running on guesswork.
What We Did
- Installed Pleon’s Precision Tracking so every phone call and form submission is qualified and attributed to the campaign that drove it.
- Structured campaigns by service line, so fire systems and security systems each have their own budgets and performance data.
- Fed lead quality data back into Smart Bidding, training Google to chase the clicks that turn into genuine, quotable enquiries.
The Outcome
- Complete visibility: WLS knows exactly which campaigns generate qualified leads and real revenue.
- Budget scales into the services that close, rather than being spread evenly and hoped for.
- Reporting the sales team actually trusts, because it counts qualified enquiries rather than raw form fills.
Elliott tells the story better than we can. Watch the video above to hear what changed from the client’s side.