The Year-End Google Ads Review and 2027 Roadmap

Understand what held your ads back in 2026, and exactly what to fix for 2027.

Only 10 reviews before Christmas. Orders close 4 December.

Thanks, that's come through.I'll give you a call within one working day to check the review is right for you.

Were your ads just fine in 2026?

Here’s what “just fine” usually means:

Money wasted on searches that were never going to buy

Competitors appearing above you

No idea whether the money you put into ads was worth it

Leads coming through that aren’t the right fit

Not enough enquiries from the ads

People visiting the website and never getting in touch

If you’re happy with that, this isn’t for you.But if you want to see how your ads could bring in high quality inbound leads, every month, that you can trace back to every pound you spend, read on.

What you get

The Year-End Google Ads Review and 2027 Roadmap

A full audit of your account and a clear 2027 roadmap. We use this year’s data to work out why it didn’t happen in 2026, and give you the plan to make it happen next year.

Wasted Spend AuditWhere the money went, and how to stop the waste

Lead Quality ReviewWhere your good leads came from, and how to get more

Missed SearchesWhat your buyers search for that your ads never show on

Competitor BreakdownHow to stand out from the ads next to yours

Landing Page ReviewWhat’s stopping visitors getting in touch

Lead Tracking CheckEvery lead tracked back to the ad that brought it

Reality CheckWhat a lead costs against what a customer is worth

Your 2027 RoadmapEvery fix in order, so next year is different

£595 + VATfor the full review, walked through on a call. Done by hand, not an AI-generated report.

So you can go into 2027 with Google Ads that bring in high quality inbound leads, every month, that you can trace back to every pound you spend.

How it works

1Fill in the short formI’ll give you a call to check the review is right for you, then book you in.
2Tell us about your businessA short interview on who you sell to and what a good lead looks like for you.
3We review your yearWe go through the last 12 months of your ads, your leads and your competitors, by hand.
4Get your roadmapWe walk you through the full audit and your 2027 roadmap on a call, before Christmas.

Only 10 reviews before Christmas

We do every review by hand, not as an AI-generated report, so we can only fit 10 in before the break. After 4 December, the next reviews start in January, and you lose the first few weeks of the year to setup while your competitors are already taking the enquiries.

4 DecemberLast day to order

ChristmasFixes go in while it’s quiet

4 JanuaryAds already doing their job

Claim one of the 10 reviews before Christmas

What our clients say

    
 
 
       Posted on Google  
   
   RightHorse RightHome 
 
 
 
 Trustindex verifies that the original source of the review is Google. I have been working with Tom from Pleon for the last 3 months or so, he's been very helpful and approachable to work with. He's helped optimise my google ads and I look forward to continuing to work with him.
  
 
      Posted on Google  
   
   Grace Price 
 
 
 
 Trustindex verifies that the original source of the review is Google. Tom gave a brilliant webinar about Google ads. Very insightful and made the information easy to understand and process. I will be giving this a try for my business and made me feel confident in giving it a go. Thank you for sharing your knowledge.
  
 
      Posted on Google  
   
   Gleb Lantsman 
 
 
 
 Trustindex verifies that the original source of the review is Google. Tom, what a magnificent webinar have I just attended!
I’ve learned more in the 30 minutes and than in my 37 years before the webinar. I’m feeling excited to start as the first steps to my Google ads launch are crystal clear now.
  
 
      Posted on Google  
   
   Mark Russell 
 
 
 
 Trustindex verifies that the original source of the review is Google. Tom kindly reached out to me on LinkedIn and offered to take a look at our Google Ads campaigns and provide some feedback. He sent over an incredibly helpful video review, and I really appreciated the time and effort he put into it.

The feedback was clear, practical, and easy to action. It helped me make some instant improvements to our campaigns, and I came away having learned something new too. Really grateful for the support. Highly recommended!
  
 
      Posted on Google  
   
   Lisa 
 
 
 
 Trustindex verifies that the original source of the review is Google. Tom was extremely helpful with his Google Ads audit and I found all his recommendations exactly what I needed to help our small 'micro' business. His advice was invaluable and feedback was given to me in a really useful and informative way that was easy to access e.g showing me exactly what I needed to do, where and how. I loved the video format too. I feel that this is all going to be really beneficial to the growth of our business moving forward and has really helped to improve my knowledge. Thank you!
  
 
      Posted on Google  
   
   Deeps Grover 
 
 
 
 Trustindex verifies that the original source of the review is Google. I recently attended one of Tom’s webinars and received a free audit of my Google Ads account, and I can honestly say it has been transformative. Tom was absolutely spot on with his observations about exact keyword match, lead quality, conversion tracking, and landing page optimisation. His explanations were clear, practical and rooted in real expertise.

The only regret I have is not finding Tom and Pleon Agency two or three months earlier – it would have saved me an enormous amount of time, stress and money. The audit, the follow-up resources, and the personalised guidance were all invaluable.

Tom’s professionalism, generosity and genuine desire to help businesses improve their paid search performance really stand out. I’m sincerely grateful for his time and support, and would recommend Pleon Agency to anyone looking to get their Google Ads working properly.

A well-deserved 5 stars.
  
 
      Posted on Google  
   
   Peter Stewart 
 
 
 
 Trustindex verifies that the original source of the review is Google. Tom certainly know his stuff, he dramatically cut my spend but made the spend more efficient.

I would recommend a chat with Tom for your ads.
  
 
      Posted on Google  
   
   Richard Pagett 
 
 
 
 Trustindex verifies that the original source of the review is Google. Pleon has helped my business, Build PR, attract high quality traffic and - most importanty - sales leads. Helpful, friendly and able to cut through the jargon, Tom and his team have really done just what they said they would do. Highly recommended!
  
 
      Posted on Google  
   
   Tracey Peppler 
 
 
 
 Trustindex verifies that the original source of the review is Google. Tom is super generous and offers his expertise to charities to assist us. For this reason, I would definitely recommend him.
  
 
      Posted on Google  
   
   Kirstie Hayward 
 
 
 
 Trustindex verifies that the original source of the review is Google. Knowledgable and very relatable content thanks for supporting charities

Questions

£595 + VAT for the full review and roadmap, walked through on a call.

Businesses already running Google Ads. If you’re not running ads yet, there’s nothing to review, but get in touch and we’ll talk about getting started properly.

No. Your agency or in-house team can work straight from the roadmap.

No. We go through your account, your leads and your competitors by hand, and walk you through what we found on a call.

Access to your Google Ads account, a short interview about your customers and leads, and a list of this year’s leads if you have one. We do the rest.

Order by 4 December and your walkthrough call is booked in before Christmas.

The roadmap is yours to keep. If you’d like us to do the work for you, we’ll tell you what that costs, and if you’d rather run it yourselves, that’s absolutely fine.

Don’t go into 2027 with the same problems

Only 10 reviews before Christmas. Orders close 4 December.

Claim one of the 10 reviews before Christmas